When your business slows or even stalls, it can be somewhat confronting. After all, these customers have had huge benefit from you for a good while.
What is happening now? Why have they stopped spending?
Our bespoke customer research is aimed at helping companies to understand their customers better. What do they like about you? What do they not like? What is the trigger for them to buy? What stops them from buying? What do they say you have to do differently to win their business again?
We’ll help you create a questionnaire to find out the answers which you are looking for.
Then we will speak will 50 to 80 of your existing customers and find out what they REALLY think.
Then we will tell it as it is. You can choose to do something about it. Or not. That bit is up to you.
Companies tend to use this customer research as an input to their strategic thinking and business planning.